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One platform. Everything your event needs.
From your first ticket sale to event day and beyond, SantaTicket brings ticketing, operations, flat $0.50 per-ticket pricing, marketing and reporting together in one place.
Event setup
Set the event up once. Reopen it every winter.
Most organizers here run the same event year after year, across more than one site, with a handful of nights nobody outside the invite list should see. Setup assumes all three.
My templates
New event
Glow Trail - timed entry
6 ticket types · 20-min slots · 4 add-ons
Grotto visits - appointments
15-min slots · party max 6 · waiver on
Sponsor preview night
Private link · comp codes · 1 location
↻
Opening Glow Trail 2025 onto 2026 dates…
Save this season as a template, open next season from it
A template keeps the shape of the whole event - ticket types, slot lengths, capacity caps, add-ons, waivers, fee settings, confirmation emails. Pull it onto next winter's dates, move the prices where you want them, publish. Templates copy sideways too: a second trail, a third market weekend, a sponsor night that behaves like Friday but sells to a different list.
✓ Begin blank, from your own saved template, or from a winter layout we ship
✓ Dates shift with the calendar - the fourth Saturday stays the fourth Saturday
✓ Edit the template once, push the change to every event drawn from it
More than one location
A trail at the farm, a grotto downtown, a rink two counties over. Each site keeps its own schedule, capacity and gate staff; you keep one login, one guest list, one payout. Guests see the nearest location first and can switch without leaving checkout.
Private & invite-only nights
Sponsor previews, corporate buyouts, school groups and quiet sensory-friendly sessions sit behind a password or a private link - unlisted, uncrawled, priced however that group agreed to pay.
Your page or ours
Take the hosted event page with your artwork on it, or drop the same checkout into the site you already have. Both stay in sync with the schedule you built once.
Schedule & ticketing
Sell the season the way your season is shaped.
Arrival windows, appointment slots, combos, bundles, memberships and add-ons all draw on the same capacity, so a schedule you build once in October holds every night through New Year’s Eve.
Saturday 19 Dec · capacity
900 / slot
5:30 pm
Full
6:00 pm
Full
6:30 pm
41
7:00 pm
118
7:30 pm
414
Rule active: slots under 20% remaining price up by $2
Timed entry
Fifteen-minute arrival windows with a cap on each one, set across every night of the season from a single calendar.
Slot booking
Santa by the appointment, with buffer time between families and a maximum party size the checkout enforces.
Shared pools
One capacity behind many ticket types - adult, child, member, combo - so 7pm closes at 7pm however guests bought it.
Combos & bundles
Trail plus rink plus grotto as one purchase, or a four-person family price that beats buying separately.
Add-ons
Hot chocolate, skate hire, photo packages and parking sold in the same basket and counted against real stock.
Dependent rules
Child tickets that need an adult in the order, member rates that need a valid membership, groups with a minimum.
Dynamic pricing
Peak Saturdays climb, quiet Tuesdays soften, last-minute slots discount themselves - on rules you write in October.
Delivery
Your artwork on the ticket, sent by text as well as email - nothing to find in a promotions tab at a cold gate.
Ticket design
Your own artwork, logo and terms on the ticket itself - the thing guests screenshot and send to the rest of the family.
Season passes
Multi-visit passes and memberships that price the holder differently and check their own validity at the gate.
Group bookings
Coach parties, schools and works outings booked as one order, with a minimum size, a deposit and an invoice.
Merchandise
Hats, ornaments and gift cards sold online and at the window, counted against the same stock figure.
Set your own booking fee on top of the ticket price. We take $0.50 and 2.99% - the fee you add is yours in full.
See the pricing maths →
Marketing
Sell next winter to the guests you already have.
Every tool for reaching them sits in the same account as the schedule.
Campaign · Opening night 2026
Sent
18,402
last year’s guests
46%
opened
1,214
tickets from it
Audience - bought in 2025, not yet 20269,860
Audience - shared for a discount2,431
Paid & social channelsScheduled
Meta ads
Instagram
Google ads
Email & SMS
Reach them where the weekend gets planned
Publish to social, email last season's buyers, and reward the guests who share you.
✓ Email campaigns to a guest list already in the account
✓ Share-for-discount codes, tracked per guest
✓ Trackable free tickets for radio promos, raffles and press
Rescue the checkouts that stall
A stalled order gets an email and a text before its slot sells out - and upgrades stay one tap away while the card is still open.
+18%
typical lift when add-ons appear at checkout
1 in 9
abandoned carts recovered by the automatic nudge
Unfinished checkouts
Last 24 hours
4 × Family pass · Sat 19 Dec, 6:30 pm
SMS sent
2 × Adult + grotto · Fri 18 Dec, 7:00 pm
Recovered
6 × Group rate · Tue 22 Dec, 5:30 pm
Email queued
Recovered this week
$3,940
Social publishing
Push dates, offers and sold-out notices straight to Facebook and Instagram from the event itself.
Share-for-discount
Guests who share your event unlock a code only they can use, tracked back to the share.
Checkout upsells
Photo packages, VIP upgrades and parking offered at the moment the card is already out.
Cart recovery
Half-finished orders get an email and a text before the slot they wanted sells out.
Email campaigns
Announce opening night to last season’s buyers from a list already in the account.
Giveaway tickets
Trackable free tickets for radio promos, school raffles, press and influencer comps.
Gift vouchers
Sell the experience as a present, redeemable against any date you keep open.
Buy-tickets widget
Embed the same checkout on your own site so guests never leave your page to buy.
Guest insights
Top spenders, repeat families and one-time visitors across every event you run.
Admin & money
The season runs on rules, not on your phone at 9pm.
Payments, payouts, staffing, refunds and reporting sit in one console - and the things that go wrong in winter have a button instead of a workaround.
One console
from first setup to the last night of the season
MONEY
Hytix payments
2.99% flat on our own gateway, every card type, no third-party markup.
Refunds & exchanges
Your policy enforced automatically, with self-serve date changes inside the rules you set.
Reporting while the gate is open
Sales, scans and revenue by night, slot and ticket type - live, not tomorrow morning.
WHEN WINTER MISBEHAVES
Weather rescheduling
Storm closes the trail? Move a whole night's bookings to a new date in one action and notify everyone.
Crowd notifications
Text every guest booked tonight - second car park open, gates delayed twenty minutes - in one send.
Waiting list
Sold-out slots keep collecting names, and returned tickets go back out to the queue in order.
YOUR TEAM & YOUR GUESTS
Staff logins & permissions
Scoped access for scanning, box office or reporting, with a name against every sale, refund and comp.
Digital waivers
Skate hire and activity waivers signed online, tied to the ticket types that need them.
Self-serve order upgrades
Guests move themselves from general entry to VIP, or onto a later slot, without a support ticket.
Emails in your brand
Confirmations, reminders and change notices that look like your event, not like our software.
Box office app
Run the event from the field, not the office.
The SantaTicket Box Office app puts live sales, window selling and check-in on any phone or tablet - free on iOS and Android, included with every account, and stubborn about carrying on when the field Wi-Fi gives up.
✓ Scan counts and takings refreshed as the line moves
✓ Sell and print at the window, or take card walking the queue
✓ Offline scanning and payments, reconciled when signal returns
✓ Cash drawer count at close of night, per staff member
Tonight · 5–10 pm
LIVE
$12,480
sold tonight
1,932
scanned in
6:00 pm slotSOLD OUT
6:30 pm slot41 left
7:00 pm slot118 left
Open box office
Your first slot could be on sale tonight.
Build the event, connect a payout account, publish. Most organizers are selling within the hour - and nobody pays us until a ticket sells.